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Quiz funnel builder

Build quiz funnels that qualify, personalize and sell.

InteractiveFunnel is a no-code quiz funnel builder for marketers, e-commerce brands, subscription apps and agencies. Ask a few easy questions, branch where the offer changes, capture the lead and show a result written with each visitor’s answers.

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From $59/month · Unlimited responses · Cancel anytime

Quick answer

What is a quiz funnel builder?

A quiz funnel builder is software for creating multi-step quizzes that lead each visitor to a result and an offer. A form builder collects answers; a quiz funnel builder is designed to convert. Steps combine questions with images, social proof and offers, branching logic sends each group down its own path, results are personalized with the visitor’s answers, and analytics show which path turns into leads and sales.

Branching logic Personalized results Lead capture Funnel analytics
How it works

How a quiz funnel works.

A quiz funnel replaces a long sales page with a short conversation. Each stage has one job, and together they move a visitor from a first tap to a purchase or a lead.

  • Open easy. A visual question anyone can answer in a second wins the first tap.
  • Learn what matters. Every question should change the result or make it more personal.
  • Branch where the offer changes. Different groups get different follow-ups, then rejoin.
  • Earn the contact details. Ask after an analysis loader, framed as delivering the result.
  • Close with one offer. A result written with their answers and a single clear button.
Opening questionPhoto tiles: “What’s your age?”
Questions that matterGoal, habits and needs
BranchA detour for people who pick “Lose weight”
Analysis loader“Building your plan” with a quick question
Lead capture“Where should we send your plan?”
Personalized result“Ana, your 28-day plan is ready”
Compared

Quiz funnels, landing pages and forms.

Each format has its place. Quiz funnels win when the right offer depends on who the visitor is.

Quiz funnelLanding pageForm
What the visitor doesAnswers a few easy questions and gets a resultReads, scrolls and decidesTypes details to submit a request
PersonalizationResult and offer change with the answersSame page for everyoneUsually none
What you learnEvery answer, the path taken and contact detailsClicks and conversionsThe fields you ask for
Best forRecommendations, qualification, onboarding, paid social trafficA single offer for a well-known audienceInquiries, applications and support requests
Use cases

When quiz funnels work best.

Shopify product quiz builder

Recommend the right product, grow your list and lift average order value.

Learn more

Web-to-app quiz funnels

Turn paid traffic into app subscribers with an onboarding quiz on the web.

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Quiz funnels for consumer apps

Personalized onboarding for health, wellness, fitness and learning apps.

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Interactive lead generation

Replace static forms with quizzes that qualify, segment and capture leads.

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Product recommendation quizzes

Guide each shopper to the right product with a few visual questions.

Learn more

Personalized onboarding

Onboard new customers with a quiz that builds their plan before the first login.

Learn more
Step by step

Build one with InteractiveFunnel.

From a template to a published funnel, without code. The full walkthrough is in our guide.

  1. Choose a starting point

    Start from a showcase template or a goal: lead capture, sales qualification, rule-based recommendation or a project inquiry form.

  2. Write the opening question

    Make it visual and effortless, like an age or goal picker with photo tiles.

  3. Add questions that change the result

    Choice blocks with photo answers, multi-select, agreement scales and short info steps.

  4. Branch where the offer changes

    Open an answer, choose “Branch to a new path”, and decide where the path rejoins or ends.

  5. Add a loader and the contact step

    An analysis loader builds anticipation, then a form collects the lead with every answer attached.

  6. Personalize, publish and measure

    Write the result with {{variables}}, publish on your link or domain, and watch drop-off and path analytics.

Paths

Branching logic that stays maintainable.

Branch from any answer in one click. Each path gets its own steps, then rejoins the main journey, ends on its own result or links out.

How branching logic works

AgePhoto tiles GoalChoice BuildCards PlanLoader “Lose weight” How much?Branch step Rejoins “Build”
Leads

Leads that arrive with context.

Each lead keeps every answer, the path it took and its loader answers. Qualifying paths flag your best leads automatically.

How lead capture works

Your plan is ready

Where should we send it?

Ana Souza
[email protected]
✓Send me tips and offers by email
Get my plan
✓
New lead · Ana9 answers · Lose weight path · Qualified
Illustration
Templates

Start from a proven structure.

Product recommendation quiz

Photo questions, gift and bridal paths, a budget step and shoppable picks.

See the template

Lead qualification quiz

Two qualifying questions, a separate offer for high-value leads and a contact step.

See the template

Customer onboarding quiz

An onboarding journey for subscription apps: photo age picker, a support path, a loader and a personalized result.

See the template

Questions, answered.

What is the difference between a quiz and a quiz funnel?
A quiz asks questions. A quiz funnel asks questions with a business goal: it captures the lead, personalizes the result and ends on an offer, such as a product, a plan, a booking or an app download.
Do I need to know how to code?
No. You build every step in a visual editor. Code is optional, for example to paste a Meta Pixel or Google Analytics tag into the funnel’s custom code settings.
How long should a quiz funnel be?
As long as every step earns its place. Good starting points are 5 to 8 questions for product recommendations, 3 to 5 for lead qualification and 10 to 20 steps for app onboarding, including info steps. Then use the drop-off report to trim.
Where can I publish my quiz funnel?
Each funnel gets its own link, and you can connect a custom domain like quiz.yourbrand.com. Send traffic to it from ads, emails, social profiles and your website.
How much does it cost?
Pro is $59/month for 10 funnels and Enterprise is $223/month for unlimited funnels. Both include unlimited responses. There is no free plan.

Your next funnel is a conversation away.

Start from a template, branch where your offer changes and publish today. Plans from $59/month with unlimited responses.

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