For marketers and agencies

Lead generation that starts a conversation.

Swap the static form for a short quiz. Visitors answer a few easy questions, get something useful back, and you get a lead that arrives segmented and qualified.

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Quick answer

What is interactive lead generation?

Interactive lead generation uses quizzes, assessments and calculators instead of static forms to collect leads. The visitor gets value first, such as a recommendation, a score or a plan, and shares contact details along the way. Because every answer is stored with the lead, sales and marketing know who the prospect is and what they need before the first follow-up. InteractiveFunnel builds this kind of quiz funnel without code and with unlimited leads.

Lead capture Lead qualification quiz template Branching logic Typeform alternative

Ask what qualifies
Role, budget, timeline or goal, as single-choice questions that take a second each.
Route by fit
Branch high-value prospects to a qualifying path with a tailored offer; everyone else gets a helpful result.
Deliver the lead
Every lead keeps all answers. Export CSV, or post leads to your CRM with webhooks on Enterprise.

Playbook

What makes a lead quiz work

Give before you ask

A result, a plan or a recommendation is the reason to finish. Promise it in the first screen.

Keep qualifying questions light

Three to five questions are enough to route most leads. Every extra question should change the outcome.

Ask for contact details as delivery

“Where should we send your results?” turns the form into the next step, not a toll gate.

Flag qualified leads automatically

Mark the high-value path as qualifying, so those leads stand out in the table, the export and analytics.

Follow up with context

Use the answers in your first email or call. The lead already told you what matters.

Questions that work

1 What best describes your role?

2 What’s your monthly budget?

3 When do you want to start?

4 What’s your biggest challenge right now?

5 How many people are on your team?

Built in

Everything this funnel needs.

Photo answers

Cards, rows and tiles with your images, on phone and desktop.

One-click paths

Branch on the answers that change the offer, then rejoin.

Personalization

{{name}} and any saved answer in results and offers.

Analysis loader

A “building your plan” moment with questions saved to the lead.

Countdown and pricing

Close on one offer with urgency and a clear price.

Decision analytics

See how each answer splits traffic and converts.

Free quiz funnel blueprint

Get your blueprint in 60 seconds.

Answer five quick questions and get a step-by-step plan for your first quiz funnel, plus the template that fits your business.

Which question to open with
Where to branch, and where not to
When to ask for the email

This quiz is built with InteractiveFunnel. Everything you see, you can build.

Questions, answered.

Is a quiz better than a form for lead generation?

A quiz asks for more steps but gives something back, which usually makes people more willing to finish and share details. It also segments every lead by its answers. For simple contact requests, a short form in form mode may be enough.

Is there a limit on leads?

No. Every plan includes unlimited responses and leads.

How do leads reach my CRM?

Through webhooks on Enterprise, which post each lead with all answers to your CRM, Zapier or Make, or with a CSV export on any plan.

Can I run this for clients as an agency?

Yes. Enterprise includes unlimited funnels, and custom plans offer volume pricing for agencies.

Your next funnel is a conversation away.

Start from a template, branch where your offer changes and publish today. Plans from $59/month with unlimited responses.

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Lead generation that starts a conversation.

What is interactive lead generation?

Ask what qualifies

Route by fit

Deliver the lead