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Feature · Leads

Capture leads that arrive with context.

Ask for the email when the result feels earned. Every lead keeps all of its answers, the path it took and its loader answers, with no cap on how many you collect.

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Quick answer

What is quiz lead capture?

Quiz lead capture means asking for contact details inside the quiz, usually right before the result, instead of on a separate form. Because the visitor has already answered several questions, the lead arrives segmented: you know their goal, their situation and which path they followed. In InteractiveFunnel, a form block collects the contact details, and the lead is stored with every answer from the session.

  • Form fields for text, email, phone and numbers, with validation and required fields
  • Every lead stores all answers, the path it took and its analysis-loader answers
  • Qualified leads flagged automatically by qualifying paths
  • Unlimited leads on every plan, CSV export, webhooks on Enterprise
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Ana Souza
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New lead · Ana9 answers · Lose weight path · Qualified
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How it works

Set it up in three steps.

  1. Add a contact step

    Place a form block where the visitor has invested enough to want the result, often right after the analysis loader.

  2. Frame it as delivery

    “Where should we send your plan?” converts better than “Sign up”. Add a consent checkbox if you will send marketing emails.

  3. Send leads where you work

    Export leads as CSV on any plan, or send each lead with all answers to your CRM, Zapier or Make with webhooks on Enterprise.

Where to ask for the email

Asking first costs completion because you haven’t given anything yet. Asking after the analysis loader works because anticipation is highest and the request feels like delivery.

For lead qualification funnels, a short contact step after three to five questions is usually enough.

What a lead contains

Each lead keeps the answers to every question, the variables saved along the way, the loader answers, the paths visited and the funnel version it came from. The leads table and the CSV export show whether the lead is qualified.

Getting leads into your tools

There are no native CRM connectors. Webhooks on the Enterprise plan post each lead to a URL you choose the moment it is submitted, so you can forward it to a CRM or email tool through Zapier, Make or your own backend. On any plan you can download leads as a CSV file.

To track ad conversions, add your Meta Pixel, TikTok or Google Analytics tag in the funnel’s custom code settings.

Examples

Where teams use it.

Newsletter growth

A “What’s your style?” quiz that ends with “Where should we send your picks?”

Sales qualification

Budget and role questions, then a contact step; qualified leads go straight to sales.

App pre-registration

An onboarding quiz that collects the email before sending visitors to the app store.

Consultations

A form-mode inquiry that collects project details one question at a time.

Good to know

  • InteractiveFunnel does not send emails to your leads. Use your email tool, connected through webhooks or a CSV import.
  • Payments are not collected inside the funnel; link to your checkout instead.

Questions, answered.

Is there a limit on leads?
No. Every plan includes unlimited responses and leads.
Can I export leads?
Yes. Download all leads with all of their answers as a CSV file on any plan.
Can I send leads to HubSpot, Klaviyo or another CRM?
Yes, through webhooks on the Enterprise plan. Each lead is posted with all answers as soon as it is submitted, and you can forward it with Zapier, Make or your own code.
Can I ask for a phone number?
Yes. Form fields include phone, email, text and numbers, with validation and required fields.

Keep exploring

Interactive lead generation

Learn more

Lead qualification quiz template

Learn more

Funnel analytics

Learn more

Branching logic

Show different questions to different people, then rejoin the main journey.

Learn more

Personalized results

Write results, offers and loaders with each visitor’s own answers.

Learn more

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