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For e-commerce and product brands

Recommend the right product, every time.

A product finder asks what the shopper needs, narrows the choice with photo answers and ends on the products that fit, with a link to buy.

Quick answer

What is a product recommendation quiz?

A product recommendation quiz, also called a product finder, asks shoppers a few questions about their needs, preferences and budget, then recommends the products that fit. It answers the “which one is right for me?” question that stops many purchases, and it collects segmented emails at the same time. With InteractiveFunnel you build one with photo answers, paths for each product family and result pages that link to your store.

  1. Ask about needs, not products

    Who it’s for, the goal, style and budget, as photo tiles and cards.

  2. Branch by product family

    Each path ends on its own result, with products, benefits and a button to the product or collection.

  3. Capture the email before the picks

    A short loader, then “Where should we send your selection?”

Playbook

How to design a product finder

Start from support questions

The questions your team answers every day in chat are the questions your quiz should ask.

One path per product family

Keep shared questions on the main path and branch only where the recommendation changes.

Show real products in the result

Photo cards with names and prices make the result feel concrete and clickable.

Budget near the end

Ask about price after interest is established, and use it to choose between result paths.

Use the answers in the headline

“Your picks for a gold wedding gift” beats “Here are your results”.

Questions that work
1 Who are you shopping for?
2 What’s the occasion?
3 Which style feels most like you?
4 What’s your skin type?
5 What’s your budget?
Built in

Everything this funnel needs.

Photo answers

Cards, rows and tiles with your images, on phone and desktop.

One-click paths

Branch on the answers that change the offer, then rejoin.

Personalization

{{name}} and any saved answer in results and offers.

Analysis loader

A “building your plan” moment with questions saved to the lead.

Countdown and pricing

Close on one offer with urgency and a clear price.

Decision analytics

See how each answer splits traffic and converts.

Free quiz funnel blueprint

Get your blueprint in 60 seconds.

Answer five quick questions and get a step-by-step plan for your first quiz funnel, plus the template that fits your business.

  • Which question to open with
  • Where to branch, and where not to
  • When to ask for the email

This quiz is built with InteractiveFunnel. Everything you see, you can build.

Questions, answered.

Do I need a developer or a store app?
No. Build the quiz in the visual builder, publish it on its own link or a custom domain, and link to it from your store.
Can results link to specific products?
Yes. Any result button or path can end on an external link, such as a product page, a collection or a cart link.
Does it sync with my product catalog?
No. Products in the result are blocks you edit in the builder, so you choose exactly what each path recommends.
Is there a template?
Yes. The product recommendation quiz template includes photo questions, gift and bridal paths, a budget step and a results page with product picks.

Your next funnel is a conversation away.

Start from a template, branch where your offer changes and publish today. Plans from $59/month with unlimited responses.