For subscription apps

Web-to-app funnels, without a web team.

Run your onboarding on the web: a personalized quiz, a “building your plan” loader and a plan that feels made for them. Then send people to your checkout or the app store.

Start building Get your free blueprint

Onboard on the web
Age, goal and habits as photo answers and cards, exactly like the top subscription apps.
Build the plan
An analysis loader asks two or three questions mid-load and saves them with the lead.
Hand off to purchase
End on a personalized plan with a countdown and one button to your web checkout or the app.

Playbook

The web-to-app playbook

Start with an easy, visual question

Age or goal as photo tiles. Paid social visitors decide in seconds.

Mirror the app’s onboarding

Ask the questions your app needs anyway, so the result and the app feel continuous.

Branch on intent

People who want to lose weight and people who want to build habits get different middle steps, then rejoin.

Earn the email with a loader

The “creating your plan” moment raises completion and makes the email step feel natural.

Close with one offer

Use {{name}} and their goal in the headline, show the plan, a countdown and a single purchase button.

Questions that work

1 What’s your main goal?

2 How old are you?

3 Which of these describes your body?

4 How much time can you spend each day?

5 Do you tend to finish what you start?

Built in

Everything this funnel needs.

Photo answers

Cards, rows and tiles with your images, on phone and desktop.

One-click paths

Branch on the answers that change the offer, then rejoin.

Personalization

{{name}} and any saved answer in results and offers.

Analysis loader

A “building your plan” moment with questions saved to the lead.

Countdown and pricing

Close on one offer with urgency and a clear price.

Decision analytics

See how each answer splits traffic and converts.

Free quiz funnel blueprint

Get your blueprint in 60 seconds.

Answer five quick questions and get a step-by-step plan for your first quiz funnel, plus the template that fits your business.

Which question to open with
Where to branch, and where not to
When to ask for the email

This quiz is built with InteractiveFunnel. Everything you see, you can build.

Questions, answered.

Why run onboarding on the web?

Web funnels let you personalize the offer before install, sell with your own web checkout and test messaging quickly without app releases.

Can I send users to my web checkout?

Yes. Any button or path can end on an external link, such as your checkout, a paywall page or the app store.

Can I pass answers to my backend?

Yes. On Enterprise, webhooks send every lead with all answers to your server, Zapier or Make as soon as it’s submitted.

Does it look good on desktop too?

Yes. Layouts adapt automatically, with photo answers spreading into cards on large screens.

More ways to use InteractiveFunnel

Shopify product quiz builder

Recommend the right product, grow your list and lift average order value.

Learn more

Quiz funnels for consumer apps

Personalized onboarding for health, wellness, fitness and learning apps.